Duluth Trading unveiled their brand new, five-story corporate headquarters in 2018 spanning 108,000 square feet. As the visionary behind the creative process, I had the opportunity to lead the branding, artwork and storytelling aspects of this project. I coordinated the construction requirements for signage, fixtures, and wayfinding ensuring a seamless integration of the artistic vision into the physical space.

This project was an absolute dream, as I was entrusted with a "blank canvas” free from any specific directives. It resulted in breathtaking art installations that authentically captured the brand’s essence. From showcasing the historical roots of the company to celebrating the 10-Welds of the employee culture and immortalizing iconic tales of ingenuity, each piece told a story.

As a steward of the building, my responsibilities extended beyond the initial project. Over the years, I continued to oversee the installation of additional artwork, ensuring a continuous enhancement of the space. This project allowed me to channel my passion for creativity while leaving an indelible mark on a brand’s vibrant workspace.