Specialty Shops / Experiential Spaces / Wayfinding

Role: Branding & Storytelling, Art Director, Graphic Designer, Environmental Design, Concepting, Fabrication Management, Procurement, Space Planning, Wayfinding, Vendor Management, Collaboration, C&M Specification, Fixture Design, Installation, Strategy, Budgeting, Customer Journey Strategies, Vendor Management.

With a keen eye for aesthetics, a deep understanding of spatial design, and a passion for storytelling, I have the ability to bring brands to life. The following examples showcase my collaborative work with cross-functional teams encompassing diverse aspects such as interactive installations, localization, specialty shops and high-profile collaborations. From the initial stages of ideation to the ultimate execution, I excel at crafting cohesive spaces that are both innovative and boundary-pushing, while also incorporating scalable treatments to suit different footprints. Throughout my journey, my role has transitioned from directing graphic designers to effectively managing and art directing the entire store design process.

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Print & Packaging

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Retail Store – Remodel & Rebrand